Anticipation builds as Belton prepares for the new H-E-B Plus!

Thursday, 01 September 2011 by Administrator

After more than six years of careful planning and collaboration with the City of Belton and area residents, Belton Mayor Jim Covington and H-E-B Vice-President and General Manager Jeff Thomas joined members of the community to break ground on the area's first H-E-B Plus! on Thursday, March 3 at 11:30 a.m. The 117,000 sq.-ft. store, located at the intersection of Sparta Road and Main Street, will feature both H-E-B and Central Market products favored by Belton, Morgan's Point and Salado residents. Serving area shoppers since 1985, the existing H-E-B store in Belton will close its doors when the new store opens."Ever since this store was approved by the city in 2004, we have been looking forward to bringing Belton residents a new, improved H-E-B," said Jeff Thomas, senior vice president and general manager, H-E-B Central Texas Region. "The store plan is bigger and better than ever, bringing area residents outstanding products and departments – some never before seen by H-E-B customers! This store will be specifically tailored to this community."

"It is time for a new store in Belton. My first question is who is running the City of Belton right now. This is such a strong turnout from the community here today. The growth of the school district is an indicator we are making the right investment here."

"H-E-B is so happy to be here today to announce the new Belton H-E-B. Belton, you are kind of hard to keep up with. You deserve the best H-E-B we can build and we are going to just that. There are new additions to this store that you won't find anywhere else," said Leslie Sweet Public Relations Director for H-E-B in the central Texas area.

The new store will create a local destination for product freshness, quality and variety while continuing to offer the lowest possible prices. A few highlights of the store include:

NEW TO H-E-B:

A redesigned hot food service area featuring fresh pizza and plenty of seating

Full-service Meat and Seafood Departments

Unparalleled Produce Department showcasing a Fresh Cut Fruit Station

Fresh, homemade tortillas in the Tortilleria

Delicious olive bar station featuring a large assortment of olives

Cooking Connection, where customers will find culinary experts preparing recipes during interactive cooking demonstrations

A Texas Front Yard complete with boutique décor items, potting soil and ceramics

An Entertainment Center with televisions, digital cameras, gaming systems, DVD's, laptops and cell phones along with cell phone plans

A Baby Department with everything for the littlest members of the Belton community

A Kitchen and Dining Department, offering small appliances, serveware and stock kitchen items

Non-food highlights include a Floral Department; Pharmacy; Fuel Station and Car Wash; and cosmetics, to name a few. The store also includes 2,700 sq. ft. of in-store lease space and a seating area.

"For all the past few years of work has helped make this a great day for Belton. This is a great day for Belton and H-E-B. To H-E-B we want to thank you from the bottom of our hearts," said Mayor of Belton Jim Covington.

"This is a great day because all the women in Belton are happy. It doesn't happen often but today all the women in Belton are happy. H-E-B is known for good customer service and this is a good day for our community. We always get asked about our schools, lakes, quality of life and grocery stores," said Susan Kamas Chairman of the Board of Directors for the Belton Area Chamber of Commerce.

The new store is scheduled to open in the winter of 2011.

H-E-B, with sales of more than $16 billion, operates 329 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrated its 105 anniversary in 2010. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience at everyday low prices. Based in San Antonio, H-E-B employs more than 76,000 Partners and serves millions of customers in more than 150 communities. For more information, visit www.H-E-B.com.

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