Thursday, 20 October 2011 by Keith Bahlmann
Harker Heights, Doug Monckton, owner and President, returned this week from a Colorado-based business improvement "Destination BootCamp", where he learned hundreds of new methods to bring more customers and tourists to Harker Heights.
Monckton was among a group of business owners from across North America who attended the two and one-half day, 20-hour workshop.
Texas Bright Ideas is the first lighting showroom from Central Texas ever to attend the Destination BootCamp.
All products are demonstrated solely by Certified Lighting Specialists and a staff with over 100 years of lighting and home-building expertise.
The two and one-half day "Destination BootCamp", created by marketing consultant Jon Schallert, teaches independent business owners on how to reposition their businesses as "consumer destinations."
According to Schallert, a business using his "Destination Business" strategies can compete effectively with superstores like Wal-Mart and Home Depot, and significantly impact a local community.
According to Schallert, it is not uncommon for destination businesses to create change in an entire city, by drawing consumers from miles around, from outside the immediate marketplace of a community.
"With the principles we learned at the BootCamp, we will be able to satisfy more of our customers' needs and make purchasing lighting, a much more enjoyable, fun experience. Additionally, we will be attracting more visitors and tourists from outside Harker Heights," Monckton said. "With what we've learned, there's no reason we can't attract lighting shoppers from hundreds of miles away."
TBI's story began in Harker Heights, Texas 1999.
Brother and sister team, Doug Monckton and Connie Boose left a long history within the home building business and entered the rapidly changing world of lighting. Overwhelmed with exponential growth, a larger showroom was constructed in August 2002.
In September 2005, Pam and Kelly Kimbrel, sister and brother-in-law also exited the building business and joined the team. Texas Bright Ideas expanded into Georgetown, Texas.
Schallert's Destination Business BootCamp is held in Colorado three times annually.
One newspaper called Schallert "the marketing guru rooting for the retail underdogs."
Business owners interested in attending may contact Doug Monckton at (254) 699-2509 for more information on his BootCamp experience, or one can visit Schallert's website at www.DestinationBootCamp.com.